Posted by Martin on Jul 12, 2011 | 0 comments
An Open Letter:
Hi!
We’re co-founders of 24PageBooks, a start-up conceived in 2010 and launched in early 2011. Though we are not a “technology” company, our business model is enabled by technology including the widespread acceptance of eBook formats and access to distribution via cloud-based services like Amazon, Apple iBooks and Nook from Barnes and Noble. And our backgrounds are...
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Posted by Martin on Apr 28, 2011 | 0 comments
It generally takes about an hour to read through one of our books. In that hour, if we do our job well, you should have a working understanding of the subject matter, enough to know what you don’t know. We write and edit 24PageBook titles with your time in mind. I don’t believe that the publishers of unnecessarily long how-to books think about this at all because they are in the...
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Posted by Martin on Apr 15, 2011 | 0 comments
From our latest title:
“Learn To Market, Fast is a book about an entirely different way to market any business, product or service, large or small, local or global. This new way of marketing is not optional, it replaces virtually all conventional thinking about marketing. An audacious claim? Maybe, but it is based on a change in our reality caused by the emergence of very large global...
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Posted by Martin on Mar 8, 2011 | 1 comment
It’s available on Amazon. Very exciting with many more en route.
Why this one? It’s a subject near and dear to my heart and perfect for our concise format. Selling is a mystery to many and there is nothing mysterious about it. You determine a problem to be solved and or a job that needs to get done and you show how your product or service helps accomplish those things. This is an...
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Posted by Martin on Jan 25, 2011 | 0 comments
“Let’s start with what great salespeople don’t do: we don’t convince people to buy. We don’t talk people into things they aren’t sure they want. Ever. What we do do is help people successfully complete a job they need to get done. We help them understand what they need to accomplish and we provide solutions to help them get things done.”
“You must ask a simple...
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Posted by Martin on Jan 25, 2011 | 0 comments
I’m going to occasionally review books that have influenced me as the founder of 24PageBooks. Start-Up Nation by Dan Senior and Saul Singer (Twelve/Hachette 2009) is ostensibly about economic development in Israel. I say ostensibly because it is one of the best overall business books I have read in recent years. It uncovers the peculiar nature of Israeli society that makes it a leader in...
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