Posted by Martin on Aug 19, 2011 | 0 comments
I love this piece in the Washington Post today skewering a culture in Silicon Valley of treating the founders of very questionable start-ups like celebrities when few have actually done anything:
“Recently, my friend Dmitry Shapiro asked: “Why are so many great developers spending their time trying to create products specifically designed to addict and help us waste our time?” Along...
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Posted by Martin on May 6, 2011 | 0 comments
An excerpt from our recent title, How To Expand Your Life, now available for Kindle from Amazon:
“The concept of a ‘body of work’ is central to expanding your life. Artists are not measured by being ‘one hit wonders’, they are measured by the extent and quality of their work over time. This is generally true of any profession or avocation. If you do your inventory and it includes a...
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Posted by Martin on Apr 29, 2011 | 0 comments
The 24PageBook concept is niche expertise and some bigger subjects. What does that mean? It means that all kinds of subjects are being suggested for books, including many that we would never have thought of ourselves. For example we met with a woman this morning who is a subject matter expert on kids with autism (she has two) and we talked about the community of parents and the day to day things...
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Posted by Martin on Apr 28, 2011 | 0 comments
It generally takes about an hour to read through one of our books. In that hour, if we do our job well, you should have a working understanding of the subject matter, enough to know what you don’t know. We write and edit 24PageBook titles with your time in mind. I don’t believe that the publishers of unnecessarily long how-to books think about this at all because they are in the...
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Posted by Martin on Mar 23, 2011 | 1 comment
From our latest title, Stop Dating and Start Meeting Interesting People:
“High School Dance”
I learned an invaluable lesson as a freshman in high school about meeting people, in my case, people of the opposite sex. I was a skinny guy with goofy glasses and the worst haircut imaginable. A true geek. We had dances once a month with live bands and I loved to dance. High school dances...
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Posted by Martin on Feb 18, 2011 | 0 comments
Our tagline at 24PageBooks is ‘Instant Expertise, On The Go’. The purpose of a tagline is to succinctly imply the value proposition of a company’s products or services; in our case that our goal is to give you a quick and easily digested burst of information, information you acquire while traveling or during spare time.
Our alternative tagline might very well have been the title...
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