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I’m restarting my mixed relationship with Twitter. You can follow me at @24pagebooks. I don’t spend a lot of time on it as I’ve always been a bit ambivalent about its value. However Eric at Techcrunch gets a major aspect of Twitter right after last night’s news of Bin Laden’s death: Twitter doesn’t replace the news, it amplifies...
read moreFrom our latest title: “Learn To Market, Fast is a book about an entirely different way to market any business, product or service, large or small, local or global. This new way of marketing is not optional, it replaces virtually all conventional thinking about marketing. An audacious claim? Maybe, but it is based on a change in our reality caused by the emergence of very large global...
read moreInteresting perspective in this piece from Harvard Business School: “Second, Facebook is preternaturally addictive. Conjure up yesteryear images of teens and telephones, or teens and texting today. We humans are junkies for updates and information — gossip, news, hearsay, chat. Curiosity about what’s going on now is a natural human attribute. Of course, times have changed....
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